La Maison · Est. 2021
A modern French house of haircare and fragrance.
D'COEUR reimagines haircare as an act of daily perfumery. Every formula pairs an effective haircare system with a signature fragrance composed in the French tradition — delivered by a community of trained Affiliates who know your name and your story.
The formula
Vegan, sulfate-free, colour-safe. Clinically tested and manufactured across Grasse and Kuala Lumpur.
The scent
Composed by a French master perfumer. Every scent is a memory in a bottle, built on IFRA-compliant naturals.
The Affiliate
Our Affiliate community is the heart of the Maison. Every customer has a real person, not a chatbot.
Award-winning formulas
Science composed like a fragrance.
Our R&D lab in Kuala Lumpur works hand-in-hand with our Grasse perfumery atelier. Every formula is tested for 28 days on 120 volunteers before it earns a place in the Maison. Independently verified for scalp safety, colour retention and fragrance longevity.
2024
Best Clean Haircare
Marie Claire Prix d'Excellence
2024
Innovation of the Year
CEW Beauty Awards Asia
2023
Editor's Pick — Fragrance
Harper's Bazaar
2023
Best New Beauty House
Tatler Beauty
Global presence
From Grasse to Southeast Asia.
5 countries. 1,200+ trained Affiliates. 85,000+ customers who know their perfumer by name.
5
Countries
1,200+
Active Affiliates
85K+
Customers served
2M+
Bottles shipped
The core team
A small, obsessive Maison.
Perfumers, formulators and community builders working across Grasse, Kuala Lumpur and Singapore.
Amélie Laurent
Founder & Creative Director
Parisian nose with a decade at Grasse ateliers before founding the Maison in 2021.
Julien Moreau
Master Perfumer
Composes every D'COEUR fragrance from his atelier in the South of France.
Priya Menon
Head of Formulation
Leads clean, vegan haircare science across all product lines.
Nadia Rahman
Head of Affiliate Community
Builds the Affiliate programme across four countries. Ex-luxury retail leader.
Beauty with a conscience.
Refillable glass, carbon-neutral shipping within SEA, and 1% of every sale reinvested into training women-led Affiliate businesses.